December 11, 2019

What Makes these Cosmetic Brands Special?

Cosmetics, also known as make-up, are substances or products used to enhance the appearance or fragrance of the body. Many cosmetics are designed for use of applying to the face and hair. Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc.), perfume and cologne.

1. Estee Lauder Companies

The Estee Lauder Companies Inc. is an American manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company owns a diverse portfolio of labels, distributed internationally in up-market department stores, and has its headquarters in Midtown Manhattan, New York City.

2. Oriflame

Oriflame Holding AG (Switzerland) (until mid-2015 “Oriflame Cosmetics S.A.”, Luxembourg) is a company, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick, and publicly traded at NASDAQ OMX since 2004. The company sells personal care, accessories and nutritional products online and direct.

3. Elizabeth Arden, Inc.

Elizabeth Arden, Inc. is a major American cosmetics and fragrance company founded by Elizabeth Arden. They changed the company’s name to Elizabeth Arden. The company is located in Miramar, Florida, a suburb of Miami. The company continues to offer color coordinated make-up sets, as well as an extensive line of skin care products and treatments.

4. Artistry

Artistry is a brand of skin care and color cosmetics, manufactured by Access Business Group and marketed by Amway in 108 countries and territories worldwide, including Korea, Japan, Italy, China, Canada, Finland, South Africa, Germany, Norway, etc. Access, Quixtar, and Amway are part of the Alticor group of companies. Euromonitor International, a researcher and publisher of market reports, business reference books and online information databases, independently categorises Artistry as a prestige brand and ranks Artistry as head of the top five in sales in this category, alongside Clinique, Estée Lauder, Lancome, and Shiseido.

5.L’Oreal

L’Oreal S.A. is a French cosmetics company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world’s largest cosmetics company and has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfume and hair care; the company is active in dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States. The company is a component of Euro Stoxx 50 stock market index.

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