July 7, 2020

What Makes these Cosmetic Brands Special?

Cosmetics, also known as make-up, are substances or products used to enhance the appearance or fragrance of the body. Many cosmetics are designed for use of applying to the face and hair. Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc.), perfume and […]

Why Do You think China imports cosmetics from USA?

With 1.3 billion Chinese people, China is a huge opportunity for companies overseas to export their products. Many of them succeed in penetrating this really different market. The competition is thus now ruder, so how to implement your brand efficiently? These last years, Chinese consumers’ behavior is evolving very quickly, due to the huge economy’s […]

Impact of Social Media on Cosmetic Industry

Instagram and Facebook’s influence are not to be taken lightly by industries, and we’ve known it for a while now. Millennials and younger generations are changing the cosmetics industry through social media, and with researchstating that “they are buying and using almost 25 percent more cosmetics than they did just two years ago and significantly more […]